An Open Letter to All My Readers.
There is something about November that has me wanting to wipe the slate clean. This may be down to rising panic about seasonal obligations. A feeling of confinement brought on by relentless rain and battering winds. A sense that I have been incapable of keeping the promises I had made myself in September and thus must take more determined action.
Did you ever feel as though you were trying to keep too many balls spinning and instead of balancing them with grace and eptitude, you find yourself dropping them left, right and centre, and even occasionally throwing a few away because you just can't juggle them all? Yes. Haven't we all? But this is where I am currently at. Feeling overwhelmed. And a little bit silly. And fed up juggling. and sick of the circus and desperate to join the convent or other place of deep, silent, peace.
In the ten years that BrocanteHome has been online I have juggled and juggled and juggled. And Brocantehome has grown expotentially. And I have found myself losing sight of what it is I want Brocante to be, and instead drowning in the kind of admin only those mad enough to let ambition override sensibility could ever face all by themselves. And sometimes crying out of sheer frustration. And worrying non-stop about things I haven't done and things that have been abandoned in favour of all that is more pressing.
Though I am now out of the other side, the past two years have not been easy. I have suffered dreadfully and I hope I have had enough dignity to do it, for the most part behind the scenes of my lovely blog. But Brocantehome has unfortunately suffered the slings and arrows of my own emotional trauma and in the midst of holding myself and my business together I rushed to create all kinds of new avenues and cul de sacs here on the site and in the process caused myself, and no doubt you, much befuddlement and confusion!
While it is true that I have felt positively demented about the site this year, 2013 has actually been a significant one for Brocantehome: I have written and released to my readers and Superstars, three major downloads including Blogging the Brocante Way, The Housekeeping 365 system and a new Housekeepers Planner, as well as having Scrumptious Treats for Vintage Housekeepers at the top of the interior design spot in the Kindle charts for months and re-designing the entire site. Though I frequently beat myself up about what I haven't achieved I very rarely stop to reflect on what I have which is probably why I get so frequently overwhelmed.
Over the past few weeks I have spent many hours in discussion with real friends and blogging friends, readers and family about the future of BrocanteHome and I have finally reached my conclusions: I do not want it to end, but I desperately need it to be more manageable if it is to continue to inspire you, and so I am going back to basics - back to Etsy and a simple newsletter. Back to blogging here at Brocantehome as often as possible and keeping my darling, precious Superstars happy in their own dedicated Ning community space without spending countless hours always trying to better systems and log ins and file storage instead of actually doing what needs to be done.
Brocantehome is very special. I know it holds a dear place in so many of your hearts but I also know that I am quite the most frustrating of blog mistresses and that I have driven some of you completely up the wall and back down again recently. While I am deeply sentimental about you all, I also realise that Brocantehome is a business and that when a business isn't working we are obliged to gently steer it in the right direction again in order to prevent it going to the wall. I don't want that to happen and I hope you don't either so I truly hope that you will understand why the forthcoming changes are absolutely necessary.
The blogging landscape has changed enormously since the advent of the e-reader and I want Brocantehome to reflect that. The accessibility of the Kindle and the iPad have caused enormous change in how people read and what they expect to pay for it and I want the Brocanthome of the future to reflect all these changes and more than that, embrace them.
This is exciting. And maybe a little worrying. but my head is much clearer than it was and I look forward to carving a few more, deliciously scrumptious, hopefully inspiring years out of BrocanteHome. If any of these changes affect you directly I will be in touch by email, and please, please rest assured that I am fully aware of existing obligations and that nothing, oh but nothing at all will affect my lovely Superstars....