It’s a gorgeous day. Outside the sounds of a suburban Summer are humming through the lane gardens: lawnmowers, children playing, bees buzzing – and inside Ste and I are working in companionable silence, iced lemon water at our side and shared intentions unspoken between us.
It has been half-term this week and I have spent it with Finley, enjoying what he enjoys and setting all else aside as more often now I realise that the days when I have his full attention are slipping away and I am suddenly desperate to have as much of him as possible. To make memories of the ordinary.
Though I have not written even as much as a sentence in the past seven days, the future of BrocanteHome has been very much on my mind, as I have carried on internally debating how to bring the site into an internet landscape so very different to how it once was. Where our attention is challenged daily by some many competing forces it is becoming harder for all of us to have any focus at all, and as a business owner it becomes more and more difficult to survive without resorting to becoming one of the oh-so-very annoying ad-filled, generic homemaking sites this Pinterest generation is inspiring.
Saying No to Advertising.
I don’t want to be one of those sites. I never have done and I never will do. As a reader I can barely tolerate it when I click on to a site only to be bombarded by pop-up this and flyovers advertising that. I don’t want it here. I want Brocantehome to be an oasis of calm in a sea of utter, anodyne chaos, and I want to keep nurturing my little community on the strict understanding that I have a life too. That I am not available all day everyday, that I do not have a team of assistants at my beck and call and that absolutely EVERYTHING I create here, I create all by myself: from the images to the site design, the blog posts and the books. All me, all the time: mostly so that the message I so desperately want to share with you is never diluted by other voices.
Which brings me to my lovely Salon and the decision I have made about it going forward. You see for a long time The Salon has been an ad-hoc ode to my vision of a life less ordinary and there is a huge amount of inspiration, tools and resources available inside. The result in fact of fourteen years dedication to my very own cause. But I recognise that it needs to change. That if my body of work is going to help you live a life less ordinary of your own, then it needs structure. A clear path along the route towards contentment, authenticity and organisation. And so m’dears that is what I am going to be creating. While all the existing content will remain available, (don’t worry I’m not taking anything away!), I am going to be creating a distinct and separate program of routines, rituals, questions and prompts that will month-by-month guide you through the principles of life the BrocanteHome way.
For the Good of The Business…
I have for a long time been playing small. And that has to change if BrocanteHome is going to survive. While, as I have said above I will not be taking anything out of the Salon, there are going to be changes moving forward, in all areas of Brocantehome: from my posts here, and in the Salon, to my Love Letter schedule, my approach to social media and much more. All necessary change and all I hope for the good of a business that must move with the times, and for your personal growth as a Brocanteer!
So What Will These Changes Mean For You?
One of the things that is most difficult about running something like BrocanteHome is that it is both deeply personal: a reflection of who I am, who I am becoming and what matters to me and something that doesn’t belong only to me, but to you as well. It is an incredibly difficult path to tread and I know some of you bristle when I make changes of this magnitude but please know that I do it out of necessity – that BrocanteHome has to be financially viable, and in order to ensure that I have to keep adapting it, knowing as I do, that I risk alienating those who love the status quo.
But here’s the thing: the internet is now abundant with communities just like this one and niches and tribes that may fit you better now that you are further along your own path. While I am always sad to lose anybody, I do understand that sometimes we are simply not a good fit for each other anymore and I think that’s OK isn’t it? So if as the changes come into play, you find BrocanteHome no longer reflects your own intentions, then searching for another community that does is the right thing to do, just as it is ok for me too, to keep on putting the call out for those on the same path as I am here on the site.
Those who are existing members of the Salon will not be affected at all, and though prices are going to rise across all the offerings I currently have, your subscription price is locked in forever and you will NEVER pay a penny more than you do now. If you have not tried The Salon in its existing form or want to lock in the current $20.00 monthly subscription, then you can still try it for just $5.00 for the next month and lock in the $20.00 price monthly thereafter, for much more value than is currently included.
When Is All This Happening?
Ok, so here is what is going to happen: I am going to take two weeks to work behind the scenes. I will not be posting here, or in the Living Room beyond the usual daily prompts, though both the blog and The Salon will remain open, and nor will I be answering email messages etc until I have fully created this new version of BrocanteHome, but will instead be re-structuring everything according to my new vision and quietly getting on with pulling all the strands of the site together. Then I will post ALL the changes here, and invite you to peek inside the re-formatted community and experience the changes for yourself.
Please rest assured that the NEW Salon will be a better, more cohesive reflection of a life less ordinary and that the value of your membership will increase and in no way be depleted regardless of the changes to come.
I’m soooo excited and I hope when it all comes to fruition, you will be too…