A Whiff of Windex


Windex

Windex

Oh dear. I don’t know what to think. You see that bottle Linda Evangelista is holding? It isn’t Windex, it is perfume.

What are we to make of this? Are we to guffaw and ho ho ho and appreciate the irony and sub-contextual post- feminism blah blah blah of pretending to spray ourselves with a domestic cleaner? Get giddy with excitement because we are Housekeepers and here we are having our day in the perfume department? Or cry?

Moschino director Jeremy Scott puts it like this…

“The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?”

Which frankly doesn’t help at all.

I told you. I don’t know what to think.


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10 comments on “A Whiff of Windex

  1. Averil Pickering on said:

    Well , that is so subtle the point has missed me entirely. To connect a supposedly high end product with something mundane like window cleaner doesn’t make it attractive in my view. Which means as an advert it has failed. Although you could argue people might remember it for being ridiculous.

  2. Paige Belt on said:

    Well, from this point forward I will think of this ad when cleaning my windows!

  3. How strange. I think this is a fail on the companies part.

  4. Brunette on said:

    …..Wha?

    Why not just sell a skimpy little French maid costume along with it to wear while one uses it?

  5. I can’t imagine any woman buying that for herself, and frankly if Dearly Beloved bought it for me, he might just live to regret it!
    Of course, we could all decant our Chanel no 5 into a real windex bottle!

  6. Um, does it SMELL like Windex? The whole idea makes no sense at all.

  7. aprilcarr@live.com on said:

    I’ll take a good streak free glass cleaner over expensive perfume any day. “High and low,” my right eye. Mr. Scott’s house cleaner should quit and then he’d know the real difference.

  8. Wow. I’ve never been a big fan of Moschino and this little oddity is confirmation of why. LOL

  9. skromnypani on said:

    Ummmm no. Just no. It would look terribly out of place on my ultra feminine vanity table. I would keep thinking I left the cleaner there. I find it insulting. Will they start marketing men’s fragrances in bottles that look like weed killer or motor oil, or something else equally “manly?” Hmmph!

  10. well, call me crazy, but I don’t think household cleaner is all that mundane. I kind of groove on cleaning products anyway… Maybe not Windex, but… think this is a bit stupid with a side of insult… ah me…

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